To build loyalty among new customers and promote their line of artisanal products.
Experience
The activation succeeded in fostering customer loyalty by offering a unique tasting experience and promoting the quality and authenticity of Bimbo’s artisan products. The strategy allowed visitors to become familiar with the brand and develop an emotional connection with the products, whilst encouraging their preference at the point of purchase.
Una Activación de Bimbo para Fidelizar y Conectar con Nuevos Clientes
This activation succeeded in building customer loyalty by offering a unique tasting experience and promoting the quality and authenticity of Bimbo’s artisan products. The strategy allowed visitors to become familiar with the brand and develop an emotional connection with the products, encouraging their preference at the point of purchase.
