Fenedur set out to expand its reach in various regions of Spain by introducing its product, Éccole, a specialized adhesive for sneakers. Its main goal was to capture the public’s attention and increase its market recognition.
A striking mobile pop-up toured the malls of Madrid. In addition, an interactive display totem was installed in strategic locations, capturing the attention of nearby walkers and curious onlookers. The brand’s image was present in every detail, even the hosts who interacted with attendees were dressed in line with Fenedur’s style and essence.
