ASICS, the Japanese sports footwear and apparel brand, carried out an activation project in one of its stores to promote its new sports shoes, which offer comfort and sustainability for runners.
A corner and display case were designed with the campaign’s image, and a DJ was brought in to create a lively and fun atmosphere. Additionally, a treadmill competition was organized to engage with customers, and free trials of the new sneaker were offered so they could experience its benefits and features firsthand. The project was a success and attracted many running enthusiasts who were thrilled with ASICS’ new sports footwear.
