L’Oréal
Retail & BTL
Project Details
About the Project
L'Oréal Radla,Latin American Dermatologists Annual Meeting in Peru for more than 2,500 dermatologists
Year and Location
2024 | Peru
Role
Dirección Creativa
Renderista
Agency I Brand
Zink
Purpose
The goal was to stand out among competing brands from the last booth in a corner, attract the most attendees to walk through the four LDB brands in six 30-minute intervals, optimize space to display different products daily for LRP and every other day for CVE, CHY and SKC, and hide competitors’ lanyards with pins of their own products.
Experience
An experiential and distinctive space was created at a conference for La Roche Posay, Vichy, CeraVe, and SkinCeuticals, aiming to increase brand recognition and showcase their products. A closed stand was chosen, with an interior journey dedicated to each brand, highlighting their essence and key products. The space was maximized for photo opportunities, enhancing visibility on social media, including glorifiers, backlit infinity mirrors, and product displays.
An experience linked to the concept of travel
During the tour of the four L’Oréal products, customers started with a passport that was stamped upon exit. When presented at the L’Oréal stand, they received product-shaped pins to attach to their lanyards, thus increasing visibility.
