The primary objective in creating the logo for the cosmetology brand “Miriam Moreno” was to establish a visual identity that embodied tranquility, harmony, and beauty, which are essential elements of its cosmetology center. The focus was on designing a distinctive symbol that would evoke trust and professionalism, highlighting the brand’s qualities and values in a competitive market. This logo aimed to not only reflect the brand but also serve as a key tool for recognition and memorability in the minds of consumers.
A minimalist design focused on the letter “M” conveys a message of tranquility and beauty, paired with a simple and elegant typography, essential for projecting trust and professionalism. Additionally, the minimalist style of the logo was considered to align seamlessly with the brand’s core values, reinforcing its identity in a clean and sophisticated manner.
