The goal of this project was to create a visual identity that sets Savelot apart and connects with the Hispanic community in the United States. Its purpose is to be recognized as a brand that offers a unique gaming experience while helping users improve their financial habits. Additionally, we sought to build trust and loyalty among our customers, showing that Savelot genuinely cares about their needs and aspirations.
Its visual identity design reflects the brand’s values: innovation, diversity, and trust. The colors and shapes are inspired by technology and the rich cultural heritage of the Hispanic community, creating a dynamic and appealing contrast. The logo combines a stylized “S” with a currency symbol, representing both saving and winning. The name “Savelot” is written in a modern, readable font, conveying professionalism and approachability.
