A unique and attractive visual identity for their fried chicken on social media.
Year and Location
2019 I Panama
Role
Dirección Creativa
Diseño Gráfico
Agency I Brand
Lego
Target
Showcase the Chickn Pop brand as an affordable, tasty, and unique option for consumers seeking quick and different meals on Instagram.
Visual Identity
The project aimed to present the brand as an affordable, tasty, and original option, using bold colors, tempting images, urban fonts, and playful messages. It also sought to create a connection with the audience by incorporating pop culture references, humor, and casual language.
