Hero images the solution to product problems in ecommerce
Photo/product information
The use of retouched product photographs in e-commerce can have serious consequences for the consumer experience.
Detailed information becomes almost illegible, generating confusion and distrust in the buyer.
On mobile devices
Its small size makes it difficult to transmit relevant information to the user, which leads to the loss of valuable details for the buyer, such as the brand and weight of the item.
This limitation generates confusion and dissatisfaction among consumers, who seek to make informed purchasing decisions based on specific product characteristics.
Hero Images of products that drive ecommerce sales
They are images of adulterated products intended for the ecommerce world without losing their identity or shape, where the most important information is highlighted to generate visibility from the image without clicking, so that the user from a first glance knows the brand, flavor, quantity and what is going to buy through an image.
They are a resource to increase sales conversion in e-commerce and provide more product details to customers, which helps consumers to be more confident when shopping.
Process for designing hero images
And make products successful in e-commerce or online stores.
Analysis of Artworks
Analyze what elements are to be highlighted and what information is useful and of value to the audience.
Design by Hero Images
Product design following your visual identity and highlighting the information from the previous analysis.
Settings with AI
Analyze the previous proposals by means of artificial intelligence, in order to know the percentage of vision at first instance of each element, depending on the results obtained, the necessary adjustments are made.
Products in the ecommerce realized
For the different brands of Ecotone, Biogran and La Viuda
The different brands I have worked with have improved the presence of their products in ecommerce.