Bolton Food

Retail & BTL

cuca-4

Project Details

About the Project


The Strategy of the Point-of-Sale Display

Year and Location

2022-2023 I Spain

Role

Dirección de arte
Dirección Creativa
Renderista
Diseño Gráfico

Agency I Brand

EGO

Purpose

The strategy behind the design of the supermarket display for the Cuca tuna brand focused on improving the visibility and impact of the products at the point of sale. The goal was to create a display that was not only visually appealing but also offered ease of mobility and adaptability to various supermarket spaces throughout Spain. The strategy was based on the idea that a well-designed and strategically placed display can generate greater interest in Cuca products and, consequently, increase sales.

Experience

It was designed was to create a display that was not only visually appealing but also offered ease of mobility and adaptability to different supermarket spaces throughout Spain. The strategy was based on the idea that a well-designed and strategically placed display could generate greater interest in Cuca products and, therefore, boost sales.

Driving Sales Through Display

The main challenge in designing this display was finding the perfect balance between mobility and stability. The display needed to be easily transportable and adaptable to different areas within supermarkets, while also remaining firm and secure to prevent potential accidents.

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