To celebrate the launch of its new limited-edition perfume, Blooming Pink, Carolina Herrera organized an activation at various locations in Barcelona and Madrid, coinciding with Mother’s Day.
The activation involved giving out samples of the perfume to women passing by the stands, inviting them to discover the provocative and sophisticated scent of Good Girl Fantastic Pink, a fragrance inspired by the duality of the modern woman. Additionally, participants could take photos with the iconic stiletto-shaped bottle and share them on their social media using the hashtag #GoodGirlBloomingPink. The activation was a great success, generating loyalty and anticipation for Carolina Herrera’s new perfume.
