The purpose of this occasion is to establish a united community that shares values and beliefs, inspiring both its business model and identity. Through WOW events, a memorable experience is provided that reflects their product vision and brand strength. In an innovative and unconventional way, their diverse beers are showcased in unique spaces, enriched with a cultural touch and surprising knowledge.
The project materialized in an unforgettable design event for 1906 beer, capturing the brand’s values and personality perfectly. In a cozy and stylish atmosphere, art, music, and tasting merged seamlessly. The exhibition hall, adorned with works by prominent local artists, pulsed with the rhythm of live music. Attendees savored the variety of 1906 flavors, from the Reserva Especial to the Black Coupage and the Galician Irish Red Ale. This event not only celebrated the beer but also forged a united and loyal community deeply connected to the brand’s essence.
