The main concept of the activation is to fuse the F bottle with the landscape and natural beauty of the Formentera islands.
Year and Location
2023 I Spain
Role
Dirección de arte
Dirección Creativa
Diseño Gráfico
Agency I Brand
EGO
Purpose
Creating an impactful and memorable brand experience that highlights the beauty of the Formentera islands and promotes the F brand bottle as a symbol of quality and sophistication.
Experience
The main goal of the activation was to create a BTL marketing experience that allowed consumers to engage closely with the product and its environment. To achieve this, a mobile pop-up was set up in a strategic location, where beverages made with F de Formentera brand alcohol were distributed.
A pop-up that reflects the essence of the brand.
The mobile pop-up was designed to be attractive and eye-catching, capturing the attention of passersby and sparking curiosity. Trained and enthusiastic staff were present to offer attendees samples of the beverages, explain their features, and promote the brand.
