The street marketing and BTL strategy came to life through an exciting march across various iconic locations in the city, where near-by pedestrians were invited to join and received free product samples. At the end of the route, a stage was set up featuring fun brand-related games, such as strength challenges, a prize wheel, and temporary tattoos. Participants had the chance to win more samples and other Paco Rabanne giveaways, enjoying a truly unforgettable and unique experience.
The goal of this campaign was to generate awareness and visibility for the new JPG perfume, as well to create an emotional connection with the target audience. By carrying out a street marketing action, the public space was used to surprise and capture the attention of potential customers. Offering a playful and participatory experience helped convey the brand’s values and personality.
