Lola de Munt

Retail & BTL

LOLA-1

Project Details

About the Project

LOLA DE MUNT surprises Bilbao with a BTL activation full of style and personality.

Year and Location

2022 I Madrid, Spain

Role

Dirección de arte
Renderista
Arte Finalista
Diseño Gráfico

Agency I Brand

EGO

Purpose

Activation to celebrate the opening of their new store.

Experience

A group of girls dressed in the most striking looks from the collection roamed the city streets with signs and megaphones, delivering powerful messages about the importance of not giving up on your own style. The action caught the attention of near-by walkers and invited them to visit the new store and attend the opening party, where they enjoyed a festive and creative atmosphere. The BTL activation was a success thanks to the project, decor, and strategy designed by LOLA DE MUNT to enhance brand visibility and awareness.

LOLA DE MUNT's BTL activation

The goal of this project would be to increase the visibility and recognition of LOLA DE MUNT, as well as to attract potential customers to the new store and build loyalty among existing ones.

More to see

ch-5

CH Blooming Pink

BTL Design
Paco-Rabanne-04a

PR Blooming

BTL Design
sc1

L’Oréal

home
1906_0006_RK4

Comunidad 1906

BTL Design
JPG _0004_Layer 1

Le Beau JPG

BTL Design
asics-07

Asics Gel-Nimbus 25

BTL Design
ECCOLE-03

Éccole

BTL Design
Untitled-4

Bimbo

BTL Design
Formentera-R4

Formentera

BTL Design
1906_0000_Layer 4

1906 Exhibitors

Retail & BTL
cuca-1

Bolton Food

Retail & BTL